Dekel Nissim - Product Designer, UX Strategist & Researcher

Every UX problem has options. Let's find what works for yours.

UX research, product thinking, and systems thinking - applied to complex workflows, competitive research, and AI-assisted design processes.

• 8+ yrs Experience - in complex Product design, Research & Design systems.
• 20+ Projects - complex UX, research, strategy & design systems.
• 10+ Domains - Fintech, AI products, Dev tools, B2B, IT, HR, and more.

Where I Help

• More confidence in product decisions - tests, interviews, and product data help clarify what works, what doesn't, and what to do next.
• Taking features from idea to UX - requirements, constraints, and research shaped into complete, testable flows.
• Design systems from Figma to code - design-system expertise combined with Claude-assisted component building, keeping Figma, Storybook, and code aligned.
• Competitive research beyond direct competitors - competitors, adjacent products, patterns, and best practices - understanding what works, and why.
• AI automation for faster design workflows - practical AI-assisted steps for handoff, design-system upkeep, and fast validation.
• Complex workflows users can understand - designed around product requirements, technical constraints, roles, states, and edge cases.

Selected Work

Salary Exceptions & HR Dashboard

Municipal HR system · Complex internal workflow

Tags: Complex workflows, Calculation logic, Internal tools, Stakeholder alignment, Data-heavy UX

Paper-based salary calculations reshaped into a reliable digital approval workflow - mapping the process, calculation logic, and stakeholder alignment.

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AppDX – Experience Monitoring

B2B SaaS · Technical dashboard

Tags: Technical UX, Data-heavy UX, Dashboard strategy, Design sprint, Product facilitation

A modular dashboard for monitoring real-user experience in web apps, aligned around clear priorities and a sharper product direction.

Marketer – Internal Marketing Platform

Startup product · B2B SaaS

Tags: B2B SaaS, Startup product, Design system from scratch, End-to-end ownership

A marketing-operations platform built end to end, with structure and reusable patterns for a growing product.

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Myco – Mobile Apps for Community Events

Mobile apps · Two-sided product

Tags: Mobile UX, Two-sided product, Competitive research, User research, Flow design

Two connected apps for ticket buyers and event producers, shaped through interviews, competitive research, and product flow design.

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Employee Onboarding Screen

Enterprise HR tool · Global onboarding

Tags: Complex workflows, User interviews, Template strategy, Stakeholder alignment, Enterprise UX

A template-based onboarding structure spanning countries, branches, and roles - built to scale and to maintain.

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